Building Strong Brands
by David A. Aaker
ISBN 13: 9780743232135
Format: Paperback (380 pages) Publisher: Simon & Schuster Ltd Published: 19 Aug 2002 Other Format: Illustrated
Save for later
Strategic Market Management: Global Perspectives
by N/A
ISBN 13: 9780470689752
Format: Paperback (368 pages) Publisher: John Wiley & Sons Published: 26 Mar 2010
Strategic Market Management
ISBN 13: 9780471309567
Format: Paperback (400 pages) Publisher: John Wiley & Sons Published: 14 Feb 1995 Other Format: Paperback
Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey-Bass Business & Management)
by Scott M. Davis,Michael Dunn
ISBN 13: 9780787962555
Format: Hardcover (320 pages) Publisher: Jossey Bass Published: 18 Oct 2002
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
ISBN 13: 9780743249386
Format: Hardcover (368 pages) Publisher: Free Press Published: 17 May 2004
Brand Leadership
ISBN 13: 9780684839240
Format: Hardcover (368 pages) Publisher: Simon & Schuster Ltd Published: 22 Mar 2000 Other Format: Hardcover, Paperback
Strategic Marketing Management 6th Ed.
ISBN 13: 9780471415725
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 03 Aug 2001 Other Format: Paperback
ISBN 13: 9780471532538
Format: Paperback (416 pages) Publisher: John Wiley & Sons Published: 03 Mar 1992 Other Format: Paperback
Advertising Management: United States Edition
by David A. Aaker, Rajeev Batra, John G. Myers
ISBN 13: 9780133057157
Format: Hardcover (754 pages) Publisher: Prentice Hall Published: 12 Dec 1995
Strategic Market Management (Strategic Market Managment)
ISBN 13: 9780471484264
Format: Paperback (368 pages) Publisher: John Wiley & Sons Published: 16 Mar 2004 Other Format: Paperback
Brand Leadership: Building Assets in an Information Economy
by David A. Aaker, Erich Joachimsthaler
ISBN 13: 9780684866451
Format: Hardcover (352 pages) Publisher: Free Press Published: 05 Jun 2000 Other Format: Hardcover, Paperback
Strategic Marketing Management
ISBN 13: 9780471359951
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 04 Apr 2003