Buy Used and New David A . Aaker Books

Brand Leadership: Building Assets in an Information Economy

by David A. Aaker, Erich Joachimsthaler

ISBN 13: 9780684866451

Format: Hardcover (352 pages)
Publisher: Free Press
Published: 05 Jun 2000
Other Format: Hardcover, Paperback

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Building Strong Brands

by David A. Aaker

ISBN 13: 9780743232135

Format: Paperback (380 pages)
Publisher: Simon & Schuster Ltd
Published: 19 Aug 2002
Other Format: Illustrated

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Brand Relevance: Making Competitors Irrelevant

by David A. Aaker

ISBN 13: 9780470613580

Format: Hardcover (400 pages)
Publisher: Jossey Bass
Published: 15 Feb 2011

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Strategic Market Management

by David A. Aaker

ISBN 13: 9780471309567

Format: Paperback (400 pages)
Publisher: John Wiley & Sons
Published: 14 Feb 1995
Other Format: Paperback

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Brand Leadership

by David A. Aaker

ISBN 13: 9780684839240

Format: Hardcover (368 pages)
Publisher: Simon & Schuster Ltd
Published: 22 Mar 2000
Other Format: Hardcover, Paperback

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Strategic Marketing Management 6th Ed.

by David A. Aaker

ISBN 13: 9780471415725

Format: Paperback (352 pages)
Publisher: John Wiley & Sons
Published: 03 Aug 2001
Other Format: Paperback

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Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey-Bass Business & Management)

by Scott M. Davis,Michael Dunn

ISBN 13: 9780787962555

Format: Hardcover (320 pages)
Publisher: Jossey Bass
Published: 18 Oct 2002

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Essentials of Marketing Research

by V. Kumar, David A. Aaker, George S. Day

ISBN 13: 9780471170686

Format: Hardcover (640 pages)
Publisher: John Wiley & Sons
Published: 04 Dec 1998

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Developing Business Strategies

by David A. Aaker

ISBN 13: 9780471118145

Format: Hardcover (400 pages)
Publisher: John Wiley & Sons
Published: 15 Jun 1995

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Strategic Market Management

by David A. Aaker

ISBN 13: 9780471659037

Format: Paperback (352 pages)
Publisher: John Wiley & Sons
Published: 03 Sep 2004
Other Format: Paperback

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Strategic Market Management (Strategic Market Managment)

by David A. Aaker

ISBN 13: 9780471484264

Format: Paperback (368 pages)
Publisher: John Wiley & Sons
Published: 16 Mar 2004
Other Format: Paperback

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Brand Equity and Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology)

by David A. Aaker, Alexander Biel

ISBN 13: 9780805812848

Format: Paperback (432 pages)
Publisher: Lawrence Erlbaum Associates Inc
Published: 13 May 1993

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