Brand Leadership: Building Assets in an Information Economy
by David A. Aaker, Erich Joachimsthaler
ISBN 13: 9780684866451
Format: Hardcover (352 pages) Publisher: Free Press Published: 05 Jun 2000 Other Format: Hardcover, Paperback
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Brand Leadership
by David A. Aaker
ISBN 13: 9780684839240
Format: Hardcover (368 pages) Publisher: Simon & Schuster Ltd Published: 22 Mar 2000 Other Format: Hardcover, Paperback
Building Strong Brands
ISBN 13: 9780743232135
Format: Paperback (380 pages) Publisher: Simon & Schuster Ltd Published: 19 Aug 2002 Other Format: Illustrated
Strategic Market Management: Global Perspectives
by N/A
ISBN 13: 9780470689752
Format: Paperback (368 pages) Publisher: John Wiley & Sons Published: 26 Mar 2010
Brand Relevance: Making Competitors Irrelevant
ISBN 13: 9780470613580
Format: Hardcover (400 pages) Publisher: Jossey Bass Published: 15 Feb 2011
Strategic Market Management
ISBN 13: 9780471309567
Format: Paperback (400 pages) Publisher: John Wiley & Sons Published: 14 Feb 1995 Other Format: Paperback
Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey-Bass Business & Management)
by Scott M. Davis,Michael Dunn
ISBN 13: 9780787962555
Format: Hardcover (320 pages) Publisher: Jossey Bass Published: 18 Oct 2002
Strategic Marketing Management
ISBN 13: 9780471359951
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 04 Apr 2003
Strategic Marketing Management 6th Ed.
ISBN 13: 9780471415725
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 03 Aug 2001 Other Format: Paperback
ISBN 13: 9780471659037
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 03 Sep 2004 Other Format: Paperback
Developing Business Strategies
ISBN 13: 9780471183648
Format: Hardcover (330 pages) Publisher: John Wiley & Sons Published: 02 Sep 1998 Other Format: Hardcover
ISBN 13: 9780471852629
Format: Paperback (364 pages) Publisher: John Wiley & Sons Published: 06 Jul 1988 Other Format: Paperback